Purpose and Drivers
_WHY
We believe in a more sustainable future for golf.
_HOW
We challenge the golf industry by carefully designing and crafting products with respect for its heritage, nature, and people.
_WHAT
We dress today’s golfer both on and off the course promoting refined designs using sustainable fabrics and ethical manufacturing without compromising performance and comfort.
_WHO
We are golf and fashion enthusiasts striving to bring a sense of purpose into these industries.
Drivers
_Choose green over green
We always choose the conscious, more sustainable alternative over profit. This is the KEY for us to have an edge on our competitors and do our part for the planet and the humans that inhabit it.
_Unending curiosity will always give us an edge
We choose the path of trial, error, and inovation. New fabrics, new methods, new styles. We are not ANOTHER golf clothing company, we are here for the next generation.
_Exeptional standards is a fundamental, and a cusre
Fabric testing, hundreds of samples, design discarded, styles dismissed, money lost. We are striving to put out the BEST golf clothing we can possibly make. It comes at a price, but a worthy one for our customers and the planet.
_Be fearless. Win or learn baby.
Nothing is perfected the first time, or the second, nor the third. Like every golfer out there, it takes practice, a lot of it to perfect what we do. But we will get there.
_Sustainability in our processes and partnership
Our goal is that every part of our company is as good for the company as it is for our partners, our customers, the planet and all humans.